Those were still times when superheroes were still great. Every day the world was rescued. And what happened to the good old days? Where did the heroes stay? They still exist, our heroes with superpowers. They are among us, “normal” like you and me. After several claims for damages, they are no longer allowed to perform in public: Under the “Superheroes Relocation Program”, the government has given them new identities.
Likewise for Bob Parr (Craig T. Nelson). Gone are the days when he, as Mr. Incredible, provided law and order with his incredible power. Yes … he was the best. But for fifteen years, instead of bad guys, he’s been working on insurance policies, and ordinary life has him.